SOCIALLY CORRECT 2011 COMPETITION
SOLIDARITY, A COLLECTIVE VALUE.
The 4th edition of the Socially Correct competition was on the theme of solidarity in all its facets. The competition received the patronage of the Ministry of Labour and Social Policies – Volunteering Division and has been included amongst the Italian projects for the European Year of Volunteering.
The aim of the campaign was to engage and motivate people and to encourage them to donate their time, their energy, and their affections for the good of others. At the same time the campaign had to give value to all those people who already make solidarity a lifestyle choice. Small gestures don’t change the world, but they make it a better place.
Riccardo Bellini – Copywriter
Matteo Sozzi – Art Director
The winning campaign was created by the “creative couple” RICCARDO BELLINI, Copywriter e MATTEO SOZZI, Art Director, students from the Accademia delle Arti e Nuove Tecnologie, under the supervision of Valerio Tozzi – Professor of Art Direction and Marketing.
